What we’re all about

Premier Sports Direct is your one-stop shop for all things sport, with a formidable selection of pro-standard sports gear and clothing – at affordable prices. Whether it's football, cricket, hockey, rugby, netball or just working out that fills up your leisure time, you've come to the right store!

From beginners’ equipment to top-of-the-range pro-quality sports gear, we only stock illustrious and dependable brands, such as Puma, Adidas, Gilbert, Grays, Kookaburra, Gray-Nicolls, Skins and Asics – to name just a few.

Premier Sports Direct has been launched as an umbrella e-retail platform which combines and adds to the superb range of products available on our sister websites:


The founding website of our portfolio, Cricket Direct, was launched in 1995 (before even Google was around!), which makes us one of the most experienced online retailers of sports goods on the planet – and we ship worldwide too!

Great Reasons to Shop with Cricket Direct

  • High quality sports products
  • Latest sports ranges on the market
  • Professional & dependable brands
  • 100% safe & secure shopping
  • Hockey, cricket & rugby experts
  • Worldwide delivery
  • Experienced online retailer

We're Here to Help

Have any queries? Please give us a shout because we're here to help.

Simply call us on 084 52 30 30 52 (local rate. We’re available Monday to Friday from 9am to 6pm, and on Saturday from 9am to 5pm) or send an email to info@premiersportsdirect.com. We also have a showroom in St Albans, Hertfordshire.

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